How to Price Resin Art: Seller’s Guide & Checklist

How to Price & Profit from Resin Art: A Seller’s Checklist

Turning your resin hobby into a business is exciting; but one of the hardest questions new sellers face is: “How much should I charge?”

Price too low and you will struggle to cover costs. Too expensive and the customers will scroll-off your listings. The sweet spot is a combination of materials, time, overheads and market value with sufficient profit to make your business sustainable.

This is the right checklist that will allow you to sell resin art with confidence and start a successful microbusiness because this guide provides you with a clear checklist on how to price resin art.

Step One: Know Your Costs

The foundation of good pricing is knowing exactly what each piece costs you to make.

Materials:

• Resin & hardener → calculate volume used (ml) × cost per ml.
• Pigments, powders, inks → small amounts add up. Estimate per piece.
• Substrates and moulds → canvases, boards, trays, jewellery bezels, coasters etc.
• Consumables→gloves, cups, sticks, tape, sandpaper.

Tip: Have a spreadsheet of all of your supplies, cost per unit, and cost per project.

Time:

Your time is valuable. Even if resin is “fun,” when selling it becomes work.

• Mixing of tracks, pouring, curing and sanding, finishing, packaging.
• Charge an hourly rate that matches your ability (e.g. £12- 20/hour to begin with).

Overheads:

Don’t forget:

• Studio space or home utility bills (electricity, heating).
• Equipment (heat gun, respirator, moulds, scales).
• Website hosting, Etsy fees, or card processing.

Shipping & Packaging:

Factor in:

• Durable boxes, bubble wraps, tapes, labels.
• Delivery or postage costs (particularly heavier items of resin).
• Optional insurance for fragile shipments.

Step Two: Add Profit Margin

Once you have tallied costs + labour, add a profit margin to cover reinvestment and growth.

• Total cost × 2 = Wholesale price
• Wholesale × 2 = Retail price

• Coaster set costs you £8 to make.
• Wholesale = £16.
• Retail = £32.

This ensures you are profitable even if you sell wholesale to shops or galleries.

Step Three: Research the Market

See resin products that look like yours on Etsy, Not On The High Street, and Instagram shops.

• Compare size, style, finish and uniqueness.
• Compete with the intention of being competitive without being the lowest. Undercutting damages both your brand and the wider resin artist community.
• Use niche positioning, “hand-poured coastal resin coasters” can command more than generic coasters.

Step Four: Adjust for Selling Channel

Where you sell affects your price.

• Etsy / Online Marketplaces → add 5-10% for fees.
• Craft Fairs / Markets → no fees, but factor in table cost and travel.
• Commission Shops / Galleries → often take 30–50% commission, so your retail price must cover this.

Step Five: Build in Shipping Strategy

Customers dislike “surprise” shipping costs. Options:

• Flat rate: Simple and predictable.
• Free shipping (build cost into price): Boosts conversion online.
• Tiered shipping: Free over £50 encourages bigger orders.

Always package resin art securely — double-boxing for trays and large pieces.

Step Six: Present Value, Not Just Price

Your art isn’t just resin and pigment. Customers pay for:

• Handmade craftsmanship.
• Unique design.
• Durability and finish.
• Your story as an artist.

Use professional photos, clear descriptions, and a brand voice that communicates value.

Pricing Checklist

Here is a quick run-through before listing a piece:

• Materials calculated per piece
• Time recorded & costed
• Overheads factored in
• Shipping & packaging covered
• Profit margin added
• Market prices researched
• Channel fees included
• Value communicated in listing

Common Mistakes to Avoid

• Forgetting to pay yourself for time.
• Underpricing to “test the waters.”
• Not raising prices as your skill improves.
• Ignoring shipping costs.
• Comparing your prices only to mass-produced decor (resin art is handmade and unique).

Bonus: Upsell Kits & Tools

If you also sell resin kits, pigments, and tools, your pricing blog doubles as a sales funnel:

• Beginners inspired by your art may want to try making their own.
• Link directly to starter kits (“Want to try this yourself? Grab our beginner epoxy kit here”).
• Promotion (e.g. coaster moulds + pigments + resin).

Conclusion

Fair pricing resin art is not only a matter of breaking even, but it is also a matter of appreciating your own creativity and developing a viable business.

With the help of this checklist, you will:

• Stop undercharging.
• Build customer trust.
• Grow from hobbyist to confident resin seller.

Remember: you are not just selling resin — you are selling a piece of your creativity, time, and story. Price with confidence, and profit with pride.